Sunday, February 4, 2007

Offer stuff for free, or hold a contest!

I have seen this done on many sites before and the attention that you get when holding a contest or by giving away something for free is amazing. One of the tricks that online guru John Chow does is offering stuff that he has received from trade shows or things he has laying around in a contest on his site. You can for example set up the contest so that if someone adds your site to their favorites in Technorati by a certain date they are eligible to be randomly picked for your prize. This method not only increases your ranking on a search engine or social networking site but also increases your exposure through referrals as viewers will tell others about your contest.

Try this sometime and see what happens! If you have a great story from your own experience, post it here.

Increase your Adsense exposure by running multiple sites

One of the key tricks I've learned over the last few months to increase your Adsense exposure is to create multiple sites, primarily targeted towards various topics that interest you. The key is that the sites must be something you are intested in writing about so you can update and maintain the site without becoming bored with it and losing interest. The adsense program will also only allow you to have up to three banners per page on each site, by running multiple sites you are increasing your exposure for your banners. If you are running three sites with three banners each and your content draws the attention of search engines you are tripling your chances of click throughs on your banners. The tough part if you are blogging or managing multiple sites is keeping the time and interest to focus on each of them, just remember to keep focused and interested and you'll quickly see your account on the rise.

If you have any other advice, please feel free to comment on this post, especially if you have advice on running multiple sites.